PROGRAM
Join us to explore key issues and practical IP enforcement strategies for protecting K-brands
WED, OCT 21, 2026 | 12:00 PM- 5:00 PM (PDT)
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Session
Time
Topic
Speaker
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12:00 - 12:45 PM
REGISTRATION, LUNCH & NETWORKING
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12:45 - 1:00 PM
PHOTO SESSION
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1:00-1:05 PM
OPENING REMARKS
정 강 총영사
Consulate General of the Republic of Korea in Los Angeles
OPENING CEREMONY
1:05-1:15 PM
CONGRATULATORY REMARKS
한만열 특허관 (MANYEOL HAN)
Embassy of the Republic of Korea in the USA
SESSION I
Border Enforcement & Brand Protection
1:15–1:45 PM
U.S. BORDER ENFORCEMENT & BRAND PROTECTION
“Combating Counterfeits at the U.S. Border”
Morgan McPherson
U.S. Customs and Border Protection (CBP)
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SESSION II
Online Platform Enforcement
1:45–2:15 PM
COMBATING COUNTERFEITS IN THE ONLINE MARKETPLACE
“Platform Strategies for Brand Protection”
Sherrie Chung
Counterfeit Crimes Unit, Amazon
SESSION III
Corporate Brand Protection
2:15–2:45 PM
PROTECTING A GLOBAL K-BRAND
“Brand Protection and Anti-Counterfeiting in Global Markets”
정우성 법인장
Chief Executive Officer, Jung Kwan Jang/ 정관장
SESSION IV
Civil Enforcement & Legal Strategies
3:00–3:30 PM
BRAND PROTECTION & CIVIL ENFORCEMENT
“Case Studies and Legal Strategies for Korean Businesses”
김윤정 변호사
Nixon Peabody LLP
SESSION V
Government Policy & Support
3:30–4:00 PM
K-BRAND PROTECTION POLICY & SUPPORT
“Authentication and Anti-Counterfeiting Support for Korean Businesses”
지식재산처
Ministry of Intellectual Property
PANEL DISCUSSION
4:00–4:30 PM
COLLABORATIVE STRATEGIES FOR K-BRAND PROTECTION
“Strengthening Cooperation Across Government, Enforcement Agencies, Platforms and Businesses”
Moderator & Panelists